About the Lake Estate Agency Ltd.

In brief, we are NOT your “average” real estate company. You’ll feel the difference the moment you walk into our offices, speak with us on the phone, or meet us in person. We combine the best in good old-fashioned customer service with the newest and brightest in technology and web-based marketing.

Our company is not confined by traditional real estate boundaries when it comes to buying, selling, and renting or asset management, instead we are always finding new and innovative ways to satisfy our clients’ needs and be the leading company in the real estate industry.

Our offices are located in Kisumu on the ground floor of Al-Imran Plaza on Oginga Odinga Street. We are the second shop on your left as you enter the building (right after PEL Forex Bureau).

Click on the marker on the map to get directions to our premises.

We distinguish our property marketing services from other firms in two ways: we segment your prospects to make the best possible use of marketing resources, and we have a system to drive prospects through a “transaction filter,” taking them from basic awareness of your property through the contract stage.

Market segmentation. Most real estate marketing proposals list dozens of tactics—signage, online listings, flyers and tours—but lack strategic segmentation of the potential market to make the best use of available resources.

Our approach is to develop a prospecting hierarchy that defines your best possible tenants or buyers, such as those with the greatest need or those likely to pay the highest price.

• Primary targeting: We connect with the best prospects through high-touch, personal contact including calls and tours.
• Secondary targeting: We connect with our database of appropriate targets through direct marketing, such as flyers, mail, email and broker contact.
• Tertiary targeting: We ensure exposure to every potential target with broadcast tactics, such as advertising, online listings, signs and network exposure.